Do you provide translation?

We design the localisation workflow, terminology and parity checks. Professional translation is usually provided by your team or a translation partner and is scoped separately.

Should each market have its own website?

Not by default. Many organisations are better served by one platform with local sections. Separate sites make sense when markets differ substantially in offer, audience or regulation.

Will a multilingual site increase our international sales?

We do not promise sales, export or lead results. We design clearer international journeys and a structure your teams can maintain, and agree with you how the site will be measured.

How do you handle SEO across languages?

URL structure, reciprocal hreflang, canonical tags and metadata are planned for each language version. We do not guarantee rankings.

Global growth

Global Growth and Multilingual Corporate Websites

When an organisation enters new markets, its website stops being one site in one language. It becomes a set of decisions about which content is global, which is local, who owns each part and how the languages stay in step. Those decisions shape how international audiences judge the company long before anyone makes contact.

Short answer

MadeByCat designs and builds corporate websites for organisations that operate across several markets or languages. The work covers global and local information architecture, market and language structure, shared versus local content governance, localisation workflow and parity, and a CMS model editors can run. Partner, distributor and sales-team journeys are designed as user paths. We do not promise sales, export or lead results.

Who this is for — and who it is not for

This page is for organisations whose website has to work for audiences in more than one market or language.

It is not the right starting point for a single-market, single-language site, for paid campaign landing pages or for translation-only projects where structure and governance are not in scope.

Manufacturers, groups and service companies entering new export or regional markets.
Organisations with country or regional teams that need to publish locally on one platform.
Companies whose international audiences — buyers, partners, distributors, investors — need different paths from the home market.
Teams whose language versions have drifted apart and no longer match.

The business problem

International visitors arrive with less context than home-market visitors. They judge the organisation from structure, clarity and consistency: whether products and services are findable, whether the language version is complete, and whether local information is current.

Multilingual sites often drift without anyone noticing. One language is maintained, others lag, local teams build workarounds, and the site begins to tell different stories in different markets.

Global and local information architecture

The structure decides which parts of the site are shared across every market and which belong to a country, region or business line. We define that split before design starts, so navigation, templates and content models follow it.

A global layer for brand, company story, governance and shared product or service definitions.
Local layers for market-specific services, contacts, locations, news and regulatory information.
Clear rules for when a market gets its own section, its own site or a variant of shared content.

Market and language structure

Markets and languages are not the same thing. One language can serve several markets; one market can need several languages. The URL pattern, language switcher, market selector and hreflang relationships are planned from that model rather than added at the end.

Shared versus local content governance

Every content type gets an owner, an approver and a rule for local change: some content is locked globally, some can be adapted locally, some is fully local. Roles and permissions in the CMS follow the same rules, so governance is enforced by the system rather than by email.

Localisation workflow and parity

Language versions are kept on the same content record wherever possible, so editors can see which items are missing or outdated in a language. Where content genuinely exists in one language only, the interface says so instead of showing a stale page.

Translation and review steps built into the publishing workflow.
Parity checks between language versions before release.
Controlled terminology so product, service and company names stay consistent across languages.

Global product and service discovery, and partner journeys

International buyers often start from a product, an application or a sector rather than from the company. Discovery is designed around those entry points, with filters and paths that work the same way in every language.

Partners, distributors and sales teams are treated as user groups with their own journeys — for example finding the right local contact, product documentation or market information. These are designed deliverables; we do not claim sales or channel results from them.

Premium and modern, defined concretely

“Premium” and “modern” are common requests but hard to review. We translate those words into criteria that can be reviewed: brand distinctiveness, clear content hierarchy, typography and restrained motion, usability, accessibility to WCAG 2.2 AA as a target, performance, and technical quality in every language version.

Method

Projects follow the Madebycat Loop: align on markets and goals, discover audiences and content, architect the global/local model, design, engineer and launch, then operate and evolve with the local teams.

The Madebycat Loop

Deliverables

Typical deliverables, agreed in a written scope:

Market and language model, URL and hreflang plan.
Global/local information architecture and navigation.
Content model with ownership and local-change rules.
UX/UI design and a design system that works across languages and scripts.
Front-end and CMS implementation with roles, workflow and parity views.
Localisation workflow, terminology list and launch plan.

Scope and what is not included

Included: the structure, design, build and CMS work described above.

Not included unless contracted separately: professional translation, legal or regulatory review per market, paid media, market-entry consulting, and hosting or infrastructure contracts.

Decision criteria

Questions worth asking any partner for a multilingual corporate website:

How will global and local content be separated, and who decides?
How does the CMS show missing or outdated translations?
How are hreflang and canonical relationships kept correct as markets are added?
Can the team show published cases with shared platforms and local content?
What does local editing look like for a country team on day one?

Verified examples

Published case studies where shared platforms, local content or bilingual publishing were part of the work. Each page states our exact role.

Frequently asked questions

Do you provide translation?: We design the localisation workflow, terminology and parity checks. Professional translation is usually provided by your team or a translation partner and is scoped separately.
Should each market have its own website?: Not by default. Many organisations are better served by one platform with local sections. Separate sites make sense when markets differ substantially in offer, audience or regulation.
Will a multilingual site increase our international sales?: We do not promise sales, export or lead results. We design clearer international journeys and a structure your teams can maintain, and agree with you how the site will be measured.
How do you handle SEO across languages?: URL structure, reciprocal hreflang, canonical tags and metadata are planned for each language version. We do not guarantee rankings.

Plan the global and local structure first

Tell us which markets and languages you serve today, which are next, and who publishes for each. We will propose a structure and a scope.