Memorial Healthcare Group
Connecting domestic healthcare discovery with an international patient journey.
The Client
Memorial Healthcare Group operates 12 hospitals with 92 medical units and receives patients from 167 countries, supported by an International Patient Center.
The Challenge
Healthcare service discovery at scale — many hospitals and medical units — combined with an international journey that spans countries and stages.
Our Approach
We mapped both journeys separately, then designed the shared architecture that lets each audience reach the right entry point without friction.
The Solution
Service discovery built around hospitals and medical units, with a distinct international patient path covering planning, second opinion and appointment coordination.