Healthcare
Project engagementConnecting domestic healthcare discovery with an international patient journey.
Memorial Healthcare Group
Industry
Hospital & International Patient Services
Sector
Healthcare
Engagement
Project engagement
Client context
01Memorial Healthcare Group operates 12 hospitals with 121 medical units, supported by an International Patient Center for patients arriving from abroad.
Business challenge
02Domestic visitors and international patients start from completely different positions: one needs fast access to departments and appointments, the other needs a guided journey that begins long before arrival.
User problem
03Local patients look for a department, a doctor and an appointment quickly. International patients need pre-arrival planning, second opinions, medical record coordination and clarity about what happens on the ground.
MadeByCat role
04MadeByCat delivered digital experience work across Memorial’s domestic and international web properties, covering service discovery, information architecture and the international patient journey.
Transformation
05Two audiences with different starting points are served through one connected experience system rather than unrelated sites.
We mapped both journeys separately, then designed the shared architecture that lets each audience reach the right entry point without friction.
Solution
06Service discovery built around hospitals and medical units, with a distinct international patient path covering planning, second opinion and appointment coordination.
Evidence & outcomes
Client context — 12 hospitals and 121 medical units (client official).
Verified · Memorial — About us (official)
The official International Patient Center covers second opinion, treatment estimates, appointments, admission and follow-up, transfers and travel coordination.
Qualitative · Memorial — International Patient Center (official)
Hospital-level planning pages document pre-arrival steps, second opinion and medical record coordination.
Qualitative · Memorial Şişli — Plan your visit (official)
Services & capabilities
Capabilities: UX Research & IA · Experience Strategy · Interface Design · Multilingual Content
Evidence & sources
- Memorial — About us (official)Client official
- Memorial — International Patient Center (official)Client official
- Memorial Şişli — Plan your visit (official)Client official