Holding & Multi-site Digital Governance Agency

The digital estate a holding actually operates

Before architecture, an inventory. Most groups discover they are maintaining more properties, in more technologies, than anyone had listed.

• Group corporate site: strategy, governance, leadership and group-level narrative.
• Subsidiary and business-unit sites, often in different sectors with different regulatory contexts.
• Investor relations: reports, disclosures, calendars and archives with stable, citable URLs.
• Careers: group-wide employer brand with unit-level roles and application flows.
• Newsroom and press: one publishing pipeline feeding several destinations.
• Sustainability and ESG reporting, increasingly the most scrutinised section of the estate.
• Multi-brand, multi-language and multi-region variants of the same content.
• Campaign and product microsites that should not become permanent orphans.

Federated architecture instead of one monolith or twenty islands

The two common failure modes are opposite. A single monolith forces every subsidiary into one template set and slows every local team down. Twenty independent sites give local freedom and multiply cost, security exposure and inconsistency. A federated model sits between them: shared platform, shared design system and shared governance, with defined local variation. In practice that means a token layer that carries brand identity per entity, a component library where most components are common and a small set are unit-specific, a CMS with role-scoped editorial permissions, and shared services — search, forms, cookie consent, analytics, accessibility behaviour — implemented once and inherited everywhere.

Governance is the deliverable that keeps the estate coherent

Governance is written, not assumed. We document who owns each property, who can approve a new component, how a change is versioned, how a subsidiary requests an exception, and how deprecated patterns leave the codebase. Without those rules a design system drifts back into twenty islands within two years. Editorial workflow follows the same logic: draft, review, legal or compliance approval where needed, scheduled publication, and translation parity so a language is not silently left behind. Consistency in cookie consent, privacy notices and accessibility behaviour across the estate is part of the same governance layer rather than a per-site decision.

Where the operating cost actually falls

Consolidation pays back through fewer vendors, fewer stacks to patch, one accessibility baseline instead of twenty audits, one performance budget applied to every template, and new subsidiary sites launched from existing components in weeks rather than months. Our published group-scale case material includes Çalık Holding, Doğuş Group and Global Ports Holding, each written as scope, approach and outcome. Across 19 years we have delivered 950+ projects for 100+ organisations, with 130+ awards including 89 Altın Örümcek honours — useful context, but the relevant evidence for a group programme is the closest single engagement, which we are happy to walk through.

Holding ve grup şirketleri için dijital yönetişim nasıl kurulur?

Holding web sitesi yapan bir ajansı değerlendirirken tek bir siteye değil, tüm dijital varlık envanterine bakın: ana site, iştirakler, yatırımcı, kariyer, haber ve sürdürülebilirlik alanları aynı yönetişim modeline bağlanabiliyor mu? Çoklu marka web platformu geliştiren bir iş ortağında aranacak üç şey: paylaşılan tasarım sistemi ve bileşen yönetişimi, rol bazlı editöryal akış, ve çok siteli performans ile erişilebilirlik tutarlılığı.

Frequently asked questions

Should every subsidiary move onto one platform? Not always. Units with genuinely different regulatory or commercial models sometimes justify separate platforms. The decision should follow editorial workload, integration needs and total cost, and should be made per unit rather than as a blanket rule. How do subsidiaries keep their brand identity in a shared system? Through a token layer. Colour, typography and spacing scales are themed per entity while structure, accessibility behaviour and component logic stay shared, so identity varies and quality does not. How long does a group programme take? The group site and the design system typically take four to nine months. Subsidiary sites then launch in waves, and later waves are considerably faster because they reuse governed components. Can our internal teams run the platform afterwards? That is the intended outcome. Editorial models, documentation and training are part of delivery, with SLA-backed support available for the engineering layer.