Holding & Multi-site Digital Governance Agency

Before architecture, an inventory. Most groups discover they are maintaining more properties, in more technologies, than anyone had listed.

The two common failure modes are opposite. A single monolith forces every subsidiary into one template set and slows every local team down. Twenty independent sites give local freedom and multiply cost, security exposure and inconsistency. A federated model sits between them: shared platform, shared design system and shared governance, with defined local variation.

In practice that means a token layer that carries brand identity per entity, a component library where most components are common and a small set are unit-specific, a CMS with role-scoped editorial permissions, and shared services — search, forms, cookie consent, analytics, accessibility behaviour — implemented once and inherited everywhere.

Governance is written, not assumed. We document who owns each property, who can approve a new component, how a change is versioned, how a subsidiary requests an exception, and how deprecated patterns leave the codebase. Without those rules a design system drifts back into twenty islands within two years.

Editorial workflow follows the same logic: draft, review, legal or compliance approval where needed, scheduled publication, and translation parity so a language is not silently left behind. Consistency in cookie consent, privacy notices and accessibility behaviour across the estate is part of the same governance layer rather than a per-site decision.

Where a group chooses to consolidate onto one platform, MadeByCat XMS — our enterprise Experience Management System — carries that governance in the tooling itself: multi-site CMS, centralised content operations, preview before publishing, and connected Search Console, Analytics and Hotjar signals. It extends the enterprise CMS layer rather than replacing the governance rules above.

Consolidation pays back through fewer vendors, fewer stacks to patch, one accessibility baseline instead of twenty audits, one performance budget applied to every template, and new subsidiary sites launched from existing components in weeks rather than months.

Our published group-scale case material includes Çalık Holding, Doğuş Group and Global Ports Holding, each written as scope, approach and outcome. Across 19 years we have delivered 950+ projects for 100+ organisations, with 130+ international design and technology awards; separately, our official Altın Örümcek record lists 88 awards in Türkiye — useful context, but the relevant evidence for a group programme is the closest single engagement, which we are happy to walk through.

Holding web sitesi yapan bir ajansı değerlendirirken tek bir siteye değil, tüm dijital varlık envanterine bakın: ana site, iştirakler, yatırımcı, kariyer, haber ve sürdürülebilirlik alanları aynı yönetişim modeline bağlanabiliyor mu?

Çoklu marka web platformu geliştiren bir iş ortağında aranacak üç şey: paylaşılan tasarım sistemi ve bileşen yönetişimi, rol bazlı editöryal akış, ve çok siteli performans ile erişilebilirlik tutarlılığı.

What should a holding or group look for in a web platform partner? Evidence of working across several entities at once rather than one flagship site, a shared experience system with written governance, editorial roles that map to how the group actually approves content, and a delivery team that stays accountable for the platform layer after the first property launches.

How should multi-company and multi-brand sites balance shared governance with local flexibility? Decide once, centrally, what must be identical — structure, accessibility behaviour, performance budget, consent and analytics — and let brand expression, content depth and language scope vary per company. One partner can design the shared experience system while each company keeps its own content model; the published cases below show different ways that model can be applied.

Can post-launch maintenance and update governance continue with the same partner? Where the engagement includes post-launch support, maintenance, updates and continuous development can continue under Managed Website Services, so governance rules stay enforced instead of decaying between projects. We work on the digital and web experience layer — design, content and CMS operations, front-end and web engineering — not on internal group governance or corporate systems.

For a group programme the useful evidence is a published case where several entities share one platform or one operating model. These cases cover a global multi-brand portfolio, a multi-sector holding, a distributed port platform, a growing multi-business group, an internationally distributed corporate platform and a multi-brand retail group.