Hospitality & Tourism
Project engagementOne global platform. Many local port experiences.
Global Ports Holding
Industry
Cruise Ports
Sector
Hospitality & Tourism
Engagement
Project engagement
Client context
01Global Ports Holding is the world’s largest independent cruise port operator, with 35 cruise ports in 20 countries serving more than 22 million passengers annually.
Business challenge
02Each port serves a different destination, audience and operational reality, yet all of them represent one global operator. Independent websites drift apart in quality and message; a single rigid template cannot absorb local needs.
User problem
03Passengers, cruise lines and local partners look for port-specific practical information and expect the same reliability signals wherever they land.
MadeByCat role
04Port websites are organised from a shared platform that provides a consistent experience while remaining customisable for each port’s needs.
Transformation
05Fragmented port sites became one governed platform: shared structure and quality, local content and detail where the destination demands it.
We designed a multi-site strategy first — what must be shared, what must stay local, and who governs each — and then built the experience and platform around that model.
Solution
06A reusable shared platform with a common experience layer, per-port content flexibility, CMS governance and supporting infrastructure services.
Evidence & outcomes
Client scale — the world’s largest independent cruise port operator, with 35 cruise ports in 20 countries and 22m+ passengers annually.
Verified · Global Ports Holding — About us (official)
29 of 34
Independent port websites verified as running on the same shared platform and theme — 36 port detail pages and 34 independent port websites reviewed (MadeByCat technical audit of live public port websites, 6 Sep 2026).
Verified · MadeByCat technical audit of live public port websites — 6 Sep 2026
≤2 business days
Standard new-port rollout on the existing shared platform, component and CMS structure, once approved content is ready and no new custom integration or custom component is required (MadeByCat delivery record). Not every port site is delivered in this time.
Verified · MadeByCat project record
Services & capabilities
Capabilities: Experience Strategy · UX Research & IA · Interface Design · Platform Engineering
Evidence & sources
- Global Ports Holding — About us (official)Client official