Holdings & Groups
Active engagementA shared digital foundation across a growing group of businesses.
ERN Group
Industry
Energy, Construction & Real Estate
Sector
Holdings & Groups
Engagement
Active engagement
Client context
01ERN Group brings together businesses across energy, construction and real estate, each with its own audience and digital presence.
Business challenge
02A growing group needs consistent quality across its properties while each business keeps an experience shaped by its own sector.
User problem
03Investors, partners and candidates move between group and business-level sites and expect the same clarity in each.
MadeByCat role
04Digital experience work across ERN Holding, ERN Enerji, ERN Taahhüt and ERN Batıyakası, plus ongoing maintenance, updates and software development.
Transformation
05Separate business websites gained a shared foundation — consistent structure and quality, sector-specific content and journeys.
We built one reusable experience foundation and then adapted content architecture per business, keeping maintenance centralised.
Solution
06A group web ecosystem with shared patterns, per-business experiences and continuous managed services.
Ongoing partnership
07MadeByCat continues to support the group’s properties through maintenance, updates and ongoing development.
Evidence & outcomes
ERN Enerji is a live property structured around energy operations, power plants, sustainability, careers and news.
Qualitative · ERN Enerji (official website)
Services & capabilities
Capabilities: Experience Strategy · UX Research & IA · Interface Design · Web Engineering
Evidence & sources
- ERN Enerji (official website)Client official