Retail & E-commerce

Active engagement

Managing multiple digital experiences within one retail group.

Shaya

Industry

Multi-brand Retail & Foodservice

Sector

Retail & E-commerce

Engagement

Active engagement

Client context

01

Alshaya Group began operating in Türkiye in 2002 and represents international brands across apparel, beauty and personal care, and food retail.

Business challenge

02

Several businesses inside one retail group each need their own digital presence, while the group needs consistent quality and a manageable operating model.

User problem

03

Customers, candidates and partners come to brand-specific properties and expect each to be current, coherent and easy to use.

MadeByCat role

04

Design, development and ongoing operations, maintenance and updates for the Shaya Kahve and Shaya Mağazacılık web properties.

Transformation

05

Multiple brand properties are run as one managed operation instead of separate, drifting projects.

We treated the properties as one operational portfolio: shared standards and maintenance rhythm, brand-specific experience where it matters.

Solution

06

Multi-business web experiences under continuous managed services, covering design, development, maintenance and updates.

Ongoing partnership

07

MadeByCat continues to operate these properties through maintenance, updates and ongoing development.

Evidence & outcomes

Client context — the official site states that Alshaya Group began Turkey operations in 2002 and represents international brands including Bath & Body Works, Pinkberry, Shake Shack, Starbucks and Victoria’s Secret. Client context only, not a MadeByCat outcome.

Qualitative · Shaya Türkiye (official website)

Services & capabilities

Multi-brand Web ExperienceRetail UXCorporate WebsiteManaged Website ServicesWeb Development

Capabilities: Experience Strategy · Interface Design · Web Engineering · Managed Operations

Evidence & sources

Planning something at this scale?