Finance & Insurance
Project engagementFrom a real-estate-like website to a trusted financial experience.
Katılımevim
Industry
Savings Finance
Sector
Finance & Insurance
Engagement
Project engagement
Client context
01Katılımevim operates in savings finance, offering interest-free home and vehicle acquisition models to a broad consumer audience.
Business challenge
02The earlier experience leaned toward property presentation rather than financial services. The objective was a clearer financial-services positioning: stronger trust cues, an understandable product model and lead journeys that carry a visitor from curiosity to enquiry.
User problem
03People have to understand an unfamiliar savings-finance model, estimate what it means for their own budget, and feel confident enough to enquire or apply.
MadeByCat role
04Brand-to-digital translation, UX and information architecture, product simplification, lead journey design, and website and platform renewal.
Transformation
05A property-catalogue feel was replaced by the clarity signals people expect from a financial institution: an understandable model, guided estimation, and an unambiguous route to enquiry.
We rebuilt the experience around the decision a visitor is actually making — understand the model, see what it means for me, then act — and simplified the product architecture so each step carries only what that decision needs.
Solution
06A financial-grade corporate experience with a simplified product structure, calculation-led exploration and lead journeys designed as the primary conversion path, on a renewed platform.
Evidence & outcomes
The live site explains the savings-finance model as a four-step journey and routes visitors from that explanation into an application form.
Qualitative · Katılımevim (official website)
A public financing calculator lets people estimate options and see indicative delivery and repayment information before enquiring.
Qualitative · Katılımevim — Financing calculator (official)
Services & capabilities
Capabilities: Experience Strategy · UX Research & IA · Interface Design · Web Engineering
Evidence & sources
- Katılımevim (official website)Client official
- Katılımevim — Financing calculator (official)Client official