Garanti BBVA Leasing
Turning a corporate website into a leasing information, calculation and lead-generation experience.
The Client
Garanti BBVA Leasing offers leasing products to businesses, including a second-hand asset market alongside its core financing propositions.
The Challenge
A corporate leasing site had to do commercial work: explain a complex financial product clearly, support self-service calculation, and convert interest into applications across both new and second-hand journeys.
Our Approach
We started from business outcomes rather than page inventory — mapping how understanding, estimation and application connect, then designing an architecture in which educational content, the calculator and the application routes reinforce one another.
The Solution
A restructured corporate experience with a leasing calculator that returns a down payment, instalment, payment plan and total, direct application and call-back actions at the point of intent, and a dedicated second-hand application journey.