Finance & Insurance
Active engagementTurning a corporate website into a leasing information and lead-generation experience.
Garanti BBVA Leasing
Industry
Leasing & Asset Finance
Sector
Finance & Insurance
Engagement
Active engagement
Client context
01Garanti BBVA Leasing offers leasing products to businesses, including a second-hand asset market alongside its core financing propositions.
Business challenge
02The brief was explicitly not a cosmetic redesign. The corporate web experience had to serve business goals: make leasing easier to understand and turn that intent into qualified enquiries — with second-hand asset sales handled as an integrated commercial journey rather than a side page.
User problem
03Prospective customers need leasing explained in plain terms and an unambiguous route to apply. Second-hand buyers arrive with a different intent and need their own application path.
MadeByCat role
04UX strategy, information architecture, UX/UI design, conversion journey design, application and lead experience, and the wider corporate web transformation.
Transformation
05A brochure-style corporate site became a decision-support experience: learn, then apply — with each step designed to carry intent forward instead of ending it.
We started from business outcomes rather than page inventory — mapping how understanding and application connect, then designing an architecture in which educational content and the application routes reinforce one another.
Solution
06A restructured corporate experience in which a single-step application captures the leasing parameters a request needs, with direct application and call-back actions at the point of intent and a dedicated second-hand journey.
Ongoing partnership
07MadeByCat provides ongoing website maintenance and development for Garanti BBVA Leasing.
Evidence & outcomes
The live application experience captures leasing parameters in a single-step form of 31 fields, alongside application and call-back actions.
Qualitative · Leasing application experience (official) · Garanti BBVA Leasing (official)
A dedicated second-hand application journey is live as a separate route.
Qualitative · Second-hand application form (official)
Educational leasing content connects to the second-hand market entry point.
Qualitative · What is leasing (official)
Ongoing maintenance, updates and software development
Qualitative · MadeByCat project record
Services & capabilities
Capabilities: Experience Strategy · Information Architecture · Interface Design · Continuous Development
Evidence & sources
- Garanti BBVA Leasing (official)Client official
- Leasing application experience (official)Client official
- Second-hand application form (official)Client official
- What is leasing (official)Client official