Finance & Insurance
Active engagementRebuilding an investment experience around performance, data integration and sustainable content operations.
Garanti BBVA Portföy
Industry
Asset Management
Sector
Finance & Insurance
Engagement
Active engagement
Client context
01Garanti BBVA Portföy is an asset management company whose public website carries fund information, return calculations and official fund documentation for investors.
Business challenge
02The experience needed closer alignment with business goals: stronger performance on data-heavy pages that depend on external integrations, and a content operation the team could sustain behind a large fund catalogue. This was never a visual refresh — performance, data behaviour and content operations had to be solved together.
User problem
03Investors need accessible fund returns, benchmark context and official documents in one place. When those arrive slowly or fragmented across pages, the decision itself becomes harder.
MadeByCat role
04UX/UI design, information architecture, performance-conscious experience design, integration experience, CMS and content operations, and ongoing maintenance and development. MadeByCat does not own or operate the upstream market and fund data systems.
Transformation
05A fragmented fund site became a performance-conscious investment experience where returns, benchmark context and documents belong to one coherent journey — and where the content team can maintain it without engineering support.
We treated data experience and performance as design problems, not only engineering ones: mapping what an investor needs at each step, shaping the integration experience around that, and rebuilding content operations so the catalogue stays current.
Solution
06An investment experience where fund pages combine return calculation over selectable date ranges, benchmark comparison and an official document archive, supported by a CMS built for continuous fund content operations.
Ongoing partnership
07MadeByCat continues to support the platform through maintenance, updates and ongoing development.
Evidence & outcomes
The live fund returns experience calculates returns over selectable date ranges and presents annualised and deposit-equivalent return views.
Qualitative · Garanti BBVA Portföy — Fund returns (official)
Fund pages present benchmark comparison alongside an archive of official fund documents and reports.
Qualitative · Garanti BBVA Portföy — Representative fund page (official)
3rd place, 2022
Altın Örümcek Web Awards — Banking & Finance category
Verified · Altın Örümcek 2022 — Results (official) · Altın Örümcek — Garanti BBVA Portföy brand record (official)
2022
Altın Örümcek Web Awards — People’s Favourite
Verified · Altın Örümcek 2022 — Results (official) · Altın Örümcek — Garanti BBVA Portföy brand record (official)
Awards
3rd place — Banking & Finance
Altın Örümcek · 2022 · Official record
People’s Favourite
Altın Örümcek · 2022 · Official record
Services & capabilities
Capabilities: Experience Strategy · UX Research & IA · Interface Design · Content Operations
Evidence & sources
- Garanti BBVA Portföy — Fund returns (official)Client official
- Garanti BBVA Portföy — Representative fund page (official)Client official
- Altın Örümcek 2022 — Results (official)Award source
- Altın Örümcek — Garanti BBVA Portföy brand record (official)Award source