Finance & Insurance
Active engagementFrom UX and business analysis to continuous digital improvement.
BPN
Industry
Payments & Money Transfer
Sector
Finance & Insurance
Engagement
Active engagement
Client context
01BPN provides domestic and international money transfer services through a network of representative points across Türkiye.
Business challenge
02The website had to be assessed against actual business goals before any redesign: what it was expected to achieve, and where the experience was not supporting that.
User problem
03People arrive to complete a practical task — estimate a fee, find the nearest representative, or understand how a transfer works — and need answers without navigating a corporate structure.
MadeByCat role
04UX and business-goal analysis, information architecture, transaction-support experience, website renewal, and ongoing maintenance, updates and software development.
Transformation
05An analysis-first engagement became a continuous improvement relationship: the redesign followed the findings, and the site keeps evolving against them.
We began with a UX audit tied to business objectives, then rebuilt the architecture around the tasks users actually arrive with.
Solution
06A renewed experience with fee calculation, nearest-representative discovery and clear domestic and international transfer flows, maintained continuously.
Ongoing partnership
07MadeByCat continues to support the platform through maintenance, updates and ongoing development.
Evidence & outcomes
The live site offers fee calculation, nearest-representative lookup and domestic and international transfer flows.
Qualitative · BPN (official website) · BPN — Fee calculation (official)
Client context only — 2,000+ representative points in Türkiye, per the client’s official FAQ. Not a MadeByCat outcome.
Verified · BPN — Frequently asked questions (official)
Services & capabilities
Capabilities: UX Research & IA · Experience Strategy · Interface Design · Web Engineering
Evidence & sources
- BPN (official website)Client official
- BPN — Fee calculation (official)Client official
- BPN — Frequently asked questions (official)Client official