Finance & Insurance
Active engagementNot a one-off website project — a long-term digital operations partnership.
AgeSA
Industry
Pensions & Life Insurance
Sector
Finance & Insurance
Engagement
Active engagement
Scale
Around 4 million customers; 2,233 employees (client official)
Client context
01AgeSA provides pension, life and personal accident products. Its official About page states around 4 million customers and 2,233 employees; the company took the AgeSA name in 2021, having previously operated as AvivaSA.
Business challenge
02A large financial-services web platform has to stay dependable while products, regulation, content and digital expectations keep moving. The work is therefore continuous operation and improvement, not a delivery with an end date.
User problem
03Customers need reliable access to complex pension and insurance information and journeys. Internal teams need a sustainable way to keep that platform current without re-procuring a project each time.
MadeByCat role
04Creation of the web experience, followed by maintenance, updates, ongoing software development and continuous improvement as a managed service.
Experience strategy
05We structured the relationship as an operating model rather than a project: a stable release rhythm, shared ownership of the platform’s roadmap, and improvements delivered continuously instead of in large, disruptive rebuilds.
Solution
06An enduring managed-service engagement covering maintenance, updates and software development, with continuous improvement of the customer-facing web experience.
Ongoing partnership
07MadeByCat provides ongoing website maintenance and development for AgeSA.
Evidence & outcomes
Around 4 million
Customers served (client official)
Verified · AgeSA — About us (official)
2,233
Employees (client official)
Verified · AgeSA — About us (official)
98.5%
Managed-services SLA achievement across MadeByCat’s in-scope client portfolio — intervention target within 2 hours; resolution or actionable workaround target within 4 hours. Portfolio-level operating benchmark, not a client-specific result.
Verified · MadeByCat managed-services SLA record — in-scope client portfolio
A long-running maintenance, update and development relationship that continues today
Qualitative · MadeByCat project record
Services & capabilities
Capabilities: Managed Operations · Continuous Development · Experience Design
Evidence & sources
- AgeSA — About us (official)Client official