Finance & Insurance
Active engagementBuilding the digital foundation of a new financial services brand.
Tami
Industry
Payments & Fintech
Sector
Finance & Insurance
Engagement
Active engagement
Client context
01Tami is a Garanti BBVA organisation offering payment products and services, including Sanal POS, CepPOS and Tami Kart.
Business challenge
02A new financial services brand had to establish its digital presence from scratch — explaining its products to merchants while giving technical teams a credible integration path.
User problem
03Two very different audiences arrive at once: businesses evaluating payment products, and developers who need documentation, a developer portal and a sandbox before they can commit to an integration.
MadeByCat role
04Brand web experience, product and solution information architecture, developer integration experience, and ongoing web operations and development. Backend payment-processing engineering is not part of this record.
Transformation
05A new brand gained a digital foundation where commercial explanation and technical integration live in one coherent experience.
We separated the two intents architecturally while keeping one brand experience, and treated the developer journey as a product surface in its own right.
Solution
06A product- and solution-led web experience for merchants, connected to a developer portal and sandbox path for integration teams.
Ongoing partnership
07MadeByCat continues to support the platform through maintenance, updates and ongoing development.
Evidence & outcomes
The official site presents Tami as a Garanti BBVA organisation, with Sanal POS, CepPOS and Tami Kart alongside solution and integration content.
Qualitative · Tami — Corporate (official)
A sandbox portal is publicly available for integration testing.
Qualitative · Tami — Sandbox portal (official)
Services & capabilities
Capabilities: Experience Strategy · UX Research & IA · Interface Design · Developer Experience
Evidence & sources
- Tami — Corporate (official)Client official
- Tami — Sandbox portal (official)Client official