Logo
Turning product complexity into clearer discovery and lead journeys.
The Client
Logo Yazılım is an established enterprise software company in Türkiye, with dozens of products across ERP, HR, CRM, WMS and adjacent business software categories.
The Challenge
Portfolio breadth is a commercial asset and an experiential obstacle — the experience had to make the range navigable without flattening it.
Our Approach
We audited the existing journeys, restructured product information architecture around business need rather than internal product families, and connected discovery directly to conversion.
The Solution
Discovery UX built on filtering by need, company size and product type, with product categories connected to clear lead routes across the ecosystem properties we delivered.