Technology
Project engagementTurning product complexity into clearer discovery and lead journeys.
Logo
Industry
Enterprise Software
Sector
Technology
Engagement
Project engagement
Client context
01Logo Yazılım is an established enterprise software company in Türkiye, with dozens of products across ERP, HR, CRM, WMS and adjacent business software categories.
Business challenge
02A broad enterprise-software portfolio makes product discovery genuinely difficult: visitors have to work out which solution matches their business need and company size before they can express interest at all.
User problem
03Buyers arrive with a business need, not a product name. They need to narrow a wide catalogue down to the relevant solution and reach an enquiry without losing confidence along the way.
MadeByCat role
04MadeByCat delivered the Logo Ödeme website and the renewed eLogo website, and later worked on improving UX and conversion journeys on the main Logo site.
Transformation
05A broad product catalogue was reframed as a guided selection path: filter by need, understand the fit, then move into a lead journey designed for that intent.
We audited the existing journeys, restructured product information architecture around business need rather than internal product families, and connected discovery directly to conversion.
Solution
06Discovery UX built on filtering by need, company size and product type, with product categories connected to clear lead routes across the ecosystem properties we delivered.
Evidence & outcomes
The live A–Z product listing presents the portfolio with filters by need, company size and product type. Client context at the time of writing: 71 products listed.
Qualitative · Logo — A–Z products (official)
The official landing experience connects product categories directly to a lead form.
Qualitative · Logo — Landing experience (official)
Services & capabilities
Capabilities: UX Research & IA · Experience Strategy · Interface Design · Conversion Design
Evidence & sources
- Logo — A–Z products (official)Client official
- Logo — Landing experience (official)Client official