Project narrative from the period
Users' needs were prioritized in the redesigned website. The information architecture and overall design were modified to make it easier for users to connect with the brand anywhere, from any device.
Results reported on the original project page at the time: increased consumption of video content, and improved page readability and increased page views by emphasizing package features.
Prepared with an SEO-friendly structure, the redesigned website was built to offer a great user experience.