Art & Culture

Project engagement

A connected digital ecosystem for culture, events and participation.

İKSV

Industry

Arts & Cultural Institutions

Sector

Art & Culture

Engagement

Project engagement

Client context

01

İKSV runs a year-round cultural programme spanning the Istanbul Film, Music, Jazz and Theatre festivals, the Istanbul Biennial, Filmekimi, Salon İKSV and the Türkiye Pavilion at the Venice Biennale. Lale Kart is its ongoing membership and support programme; its official site states more than 4,000 members and links privileges across the festivals, Salon, Filmekimi and Biennial tours.

Business challenge

02

Supporting many distinct cultural programmes, each with its own audience and calendar, while holding a coherent institutional experience and making participation, membership and event discovery straightforward.

User problem

03

Audiences move between programmes rather than staying inside one. They need to find what is on, understand how to take part, and manage membership without relearning a different interface for every brand.

MadeByCat role

04

Ecosystem UX, multi-property experience design, event and content architecture, membership and support experience, and accessibility — across the institutional site and sub-brand properties including Salon İKSV and Lale Kart.

Transformation

05

Individual sites were approached as one ecosystem: shared patterns for programme, event and participation content, with each brand keeping the character its audience expects.

We worked at ecosystem level first — defining how programmes, events, venues and membership relate — then designed each property against those shared structures, with accessibility treated as a baseline rather than a later pass.

Solution

06

A set of connected digital properties covering institutional content, festival and event discovery, the Salon İKSV programme and the Lale Kart membership experience, built on shared content and event architecture.

Evidence & outcomes

The official İKSV site presents a year-round ecosystem of festivals, the Biennial, Filmekimi and Salon İKSV.

Qualitative · İKSV (official)

4,000+

Lale Kart members (client official)

Verified · Lale Kart (official)

Awards

  • 3rd place — Event

    Altın Örümcek · 2025 · Official record

  • 2nd place — Entertainment

    Altın Örümcek · 2024 · Official record

  • 3rd place — Events & Culture/Arts

    Altın Örümcek · 2024 · Official record

  • 3rd place — Social Responsibility

    Altın Örümcek · 2024 · Official record

  • People’s Favourite — Events & Culture/Arts — People’s Favourite (public vote)

    Altın Örümcek · 2024 · Official record

Official award record

The official Altın Örümcek record lists MadeByCat as the agency for this project. Awards document recognition; they are not a scope, outcome or current-relationship claim.

  • 2025 · Event — Category 3rd place

    İstanbul Kültür Sanat Vakfı · Altın Örümcek (23.) · Official source

  • 2024 · Events & Culture/Arts — People’s Favourite (public vote)

    IKSV · Altın Örümcek (22.) · Official source

  • 2024 · Events & Culture/Arts — Category 3rd place

    IKSV · Altın Örümcek (22.) · Official source

  • 2024 · Entertainment — Category 2nd place

    IKSV · Altın Örümcek (22.) · Official source

  • 2024 · Social Responsibility — Category 3rd place

    IKSV · Altın Örümcek (22.) · Official source

altinorumcek.com/ajanslar/madebycat

Related ecosystem project

Services & capabilities

Digital Ecosystem StrategyUX/UI DesignContent & Event ArchitectureAccessibilityMulti-property ExperienceMembership Experience

Capabilities: Experience Strategy · Information Architecture · Interface Design · Accessible Design

Planning something at this scale?