A connected digital ecosystem for culture, events and participation.

İKSV

Industry

Arts & Cultural Institutions

Sector

Art & Culture

Engagement

Project engagement

Client context

İKSV runs a year-round cultural programme spanning the Istanbul Film, Music, Jazz and Theatre festivals, the Istanbul Biennial, Filmekimi, Salon İKSV and the Türkiye Pavilion at the Venice Biennale. Lale Kart is its ongoing membership and support programme; its official site states more than 4,000 members and links privileges across the festivals, Salon, Filmekimi and Biennial tours.

Business challenge

Supporting many distinct cultural programmes, each with its own audience and calendar, while holding a coherent institutional experience and making participation, membership and event discovery straightforward.

User problem

Audiences move between programmes rather than staying inside one. They need to find what is on, understand how to take part, and manage membership without relearning a different interface for every brand.

MadeByCat role

Ecosystem UX, multi-property experience design, event and content architecture, membership and support experience, and accessibility — across the institutional site and sub-brand properties including Salon İKSV and Lale Kart.

Transformation

Individual sites were approached as one ecosystem: shared patterns for programme, event and participation content, with each brand keeping the character its audience expects.

We worked at ecosystem level first — defining how programmes, events, venues and membership relate — then designed each property against those shared structures, with accessibility treated as a baseline rather than a later pass.

Solution

A set of connected digital properties covering institutional content, festival and event discovery, the Salon İKSV programme and the Lale Kart membership experience, built on shared content and event architecture.

Evidence & outcomes

The official İKSV site presents a year-round ecosystem of festivals, the Biennial, Filmekimi and Salon İKSV.

Qualitative · İKSV (official)

4,000+

Lale Kart members (client official)

Verified · Lale Kart (official)

1st place

Altın Örümcek 2023, Salon İKSV — Best Website of the Year