Energy & Industry
Active engagementTurning a brand transformation into a digital experience.
Hasçelik
Industry
Steel Manufacturing
Sector
Energy & Industry
Engagement
Active engagement
Client context
01Hasçelik is a steel manufacturer whose brand platform is built around “Çeliğin Değer Yolculuğu” — the value journey of steel.
Business challenge
02Industrial websites in this category default to cold, product-led catalogues. A renewed brand direction had to be carried into digital without losing the technical substance buyers rely on.
User problem
03Industrial buyers need product and application clarity; the brand needs to be understood as more than a specification list.
MadeByCat role
04Brand-to-digital translation, UX/UI design, content and story architecture, product and industry experience, and ongoing managed services.
Transformation
05A conventional steel-industry site became a narrative experience where the brand story and the product truth support each other.
We built the content architecture around the value journey the brand describes, then designed product and industry sections to sit inside that narrative rather than beside it.
Solution
06A brand-led industrial web experience with a story architecture, product and industry navigation, and continuous maintenance and development.
Ongoing partnership
07MadeByCat continues to support the platform through maintenance, updates and ongoing development.
Evidence & outcomes
The live site and about page use the “Çeliğin Değer Yolculuğu” brand narrative alongside product and industry content.
Qualitative · Hasçelik (official website) · Hasçelik — Hakkımızda (official)
Services & capabilities
Capabilities: Experience Strategy · Interface Design · Content Architecture · Web Engineering
Evidence & sources
- Hasçelik (official website)Client official
- Hasçelik — Hakkımızda (official)Client official