Garanti BBVA Gelişim Portalı

The Challenge

Performance evaluation, competency development, career management, and learning processes for Garanti BBVA's more than 20,000 employees were operated across separate, independently built platforms — Bilin, İKON, and the Garanti Training Portal. Employees were required to navigate multiple systems to access their development status, career opportunities, and training plans — each platform offering a distinct experience, navigation model, and data structure. The connections between performance outcomes, competency assessments, and development plans remained opaque for both employees and their managers. There was no central point where Talent Map data — a strategically critical resource for the organization — could be presented to employees in a meaningful and actionable way. Development conversations were conducted entirely outside any integrated system, and the insights generated from these meetings could not be systematically reflected in development plans or competency targets. This fragmented architecture constrained not only the user experience, but also the HR teams' capacity for cohesive reporting and progress tracking.

Our Approach

At Madebycat, we approached this project with a comprehensive stakeholder analysis and information architecture study of the organization's career development ecosystem. To determine how data distributed across disparate platforms — performance outcomes, competency assessments, development meeting notes, and training records — could be made meaningful under a single experience layer, we placed both employee and manager perspectives at the center of our design process. We structured the work as a two-phase development architecture: the first phase delivering an integrated homepage and Talent Map experience that connected performance and competency assessment results with career and development plans; the second phase introducing advanced modules including technical competency assessment, development conversation management, personalized development plan module, and team visibility features. Throughout both phases, a flexible platform architecture — fully compliant with Garanti Technology standards, integrated with Active Directory, and manageable through a CMS — was the guiding technical constraint.

The Solution

A development portal was designed and delivered that consolidates data from Bilin, İKON, and the Garanti Training Portal into a single experience layer — secured with role-based access and Active Directory SSO integration. Employees can view their performance evaluation results, 360-degree competency assessments, Talent Map positions, and active development plans on a single screen, and take direct action within each module. The Technical Competency Assessment module enables employees to view core and complementary competencies defined for their roles, review expected proficiency levels, and self-assess their current standing. Managers can view their team's assessments in aggregate — identifying gaps through built-in GAP analysis — and build team-level development action plans. The Development Conversations module enables systematic recording of periodic development meetings between employees and managers. The Development Plan module synthesizes performance evaluations, 360-degree feedback outcomes, and technical competency analyses to generate personalized development plans for each employee — including goals, recommended actions, and curated learning content. Goal completion statuses are automatically updated from source systems, with notifications dispatched based on plan milestones. The Team Visibility module gives managers a dashboard-level view of their teams' development processes. Custom datamart views were built for all reporting requirements; static content is managed through a flexible CMS architecture.

Results