Holdings & Groups
Project engagementOne group story across a multi-sector portfolio.
Doğuş Group
Industry
Diversified Holding
Sector
Holdings & Groups
Engagement
Project engagement
Client context
01Doğuş Group’s official corporate site presents a portfolio operating across eight sectors, each with its own brands, audiences and communication needs.
Business challenge
02A group that spans eight sectors has to hold one credible corporate narrative while every brand keeps its own audience and level of detail. Digital properties that evolve separately drift apart in structure, quality and message.
User problem
03Investors, partners, candidates and journalists arrive at group or brand level and need to move between them without losing the thread or relearning a different interface.
MadeByCat role
04Digital experience work across Doğuş Group corporate properties, covering information architecture, interface design and shared content structure. MadeByCat does not claim ownership of every group brand property.
Transformation
05Separately evolving corporate properties were approached as one experience system, where the group story and sector-level specificity reinforce each other.
We worked at group level first — defining how the corporate narrative, sectors and brands relate — and then designed each property against those shared structures.
Solution
06A group digital experience with a common architecture, reusable interface patterns and a shared content structure across the corporate properties in scope.
Evidence & outcomes
8 sectors
Client scale — the official corporate site presents a portfolio operating across eight sectors.
Verified · Doğuş Group (official website)
Group and brand properties are presented through a shared corporate structure and consistent interface patterns.
Qualitative · MadeByCat project record
Services & capabilities
Capabilities: Experience Strategy · UX Research & IA · Interface Design · Content Governance
Evidence & sources
- Doğuş Group (official website)Client official