Doğuş Group
Multi-Brand Digital Transformation for a Global Conglomerate
The Challenge
Doğuş Group operates across four major sectors — automotive, construction, media, and tourism. Each vertical had independently developed digital properties with different technologies and design languages. This fragmented structure weakened brand consistency, increased development costs, and blocked cross-brand synergies.
Our Approach
We conducted a comprehensive digital audit across 8 brand verticals. Using a federated platform strategy, we designed a shared design system and component library that maintained each brand's identity while ensuring group-level consistency.
The Solution
A shared design system with 200+ components, independent content management via headless CMS architecture, a group-level corporate platform, and vertical-specific microsites. Performance-focused frontend achieved sub-1-second load times across all platforms.
Results
| Development Efficiency | +70% |
|---|---|
| Brand Consistency | 95% |
| Load Time | <1s |
| Cross-brand Conversion | +28% |